Operation management - Essay Example
conomic crunch has made customers to shrink their budgets thereby preferring airlines that charge relatively less than others one of them being Southwest Airlines. This airline is an example to many the world over due to its consistent profitability streak since its establishment.
Southwest Airlines is one of the most profitable and respected airlines in the world. It is a no-frills airline having been established in 1971 as a low cost choice for Americans. It has its base in Dallas, Texas and it serves more than 85 million passengers annually (Southwest 2011). Its net income is well over 100 million dollars a year which it uses for expansion and other strategies. During its establishment the airline had only 3 aircrafts but it currently has a fleet of over 500. All these aircrafts are from Boeing and they help the airline to traverse the US skies while serving more than 70 cities (Southwest 2011). Due to its point-to-point strategy it records one of the highest numbers of flights at 3,100 per day.
